Website Design for Trades and Services: How to Stand Out and Win Jobs
Tradies are busy. Between job sites, client calls and quoting, the last thing you want to stress about is your website. But here’s the thing: your next customer is probably googling you right now.
If your site’s clunky, outdated or impossible to navigate on a phone, chances are they’re moving on to someone else. That means lost jobs ( and lost trust) before you even get a chance to quote.
You don’t need a flashy website. You need one that works. One that gets the phone ringing. Here’s how to make that happen.
What Tradies Actually Need From a Website (Spoiler: It’s Not Fancy Widgets)
Clear, easy contact
Phone number, quote request form, email - whatever it is, it needs to be obvious and instant. Stick it at the top of every page and make it tap-to-call for mobile users.
A service showcase
What do you do? Where do you work? Show it clearly. Photos from real jobs, a list of services, maybe a “Who We Work With” section. Keep it visual. Keep it simple.
Social proof that doesn’t suck
Testimonials with names, not initials. Before/after pics with a line about what you fixed. Even a screenshot of a Google review. People want to see that others trust you.
These aren’t bells and whistles. They’re business builders. And they make the difference between a site that’s a static brochure and one that actually brings in leads.
Mobile-First Isn’t a Trend, It’s the Standard
If your website doesn’t load properly on a phone, you’ve already lost the job.
Most people searching for trades and services? They’re doing it from a phone. Standing in their kitchen after a pipe’s burst. Sitting in their ute between jobs. Trying to book someone in before school pick-up. If your site takes more than three seconds to load or needs pinching and zooming to read, they’ll bounce fast.oals, not just now, but as your business evolves.
What mobile-first actually means:
Fast load times (ditch the giant image files).
Big, tappable buttons (no tiny menu items).
Clear info above the fold (don’t make people scroll forever to find your number).
A good mobile website doesn’t just shrink your desktop version. It rethinks how people use your site when they’re on the go. That could mean showing your phone number first, or making sure your map link opens in Google Maps straight away.
Want to know if your current site stacks up? Open it on your phone. Pretend you’re a stressed-out customer. Can you find what you need in 10 seconds or less?
Before-and-After Projects That Sell For You
You can talk all day about quality workmanship, but a photo of a cracked driveway turned sleek concrete pad? That’s what gets people clicking “call now.”
Before-and-after shots aren’t just pretty pictures. They prove you can deliver results. They help potential clients see the difference your work makes, especially for people who don’t speak “trade” fluently.
Here’s what works best:
A side-by-side photo of the job site before and after.
A one-line caption explaining the fix (“Leveled and resurfaced in two days – no more trip hazard for the kids.”)
Bonus points for adding the client’s testimonial underneath
Ready to Win More Work From Your Website?
If you’re serious about growing your trade or service-based business, your website can’t just exist. It needs to work. That means making it easy for people to contact you, showcasing the jobs you’re proud of, and proving you’re the real deal, even while you're on the tools.
Not sure where to start or if your current site’s cutting it?
Book a website consult and we’ll walk you through exactly what’s working, what’s not, and how to fix it, without any techy talk or sales fluff.
Because your website shouldn’t be another thing on the to-do list. It should be sending you leads while you’re on site, quoting, or knocking off early on a Friday.
About the Author
Ashleigh is a website and marketing expert with a double degree in Journalism and Marketing and over 10 years of experience designing websites. She has built and worked on over 400 websites and is constantly upskilling in SEO, UX, and AI to stay ahead of the game. When she’s not creating high-performing websites, she’s juggling life as a business owner, twin mum, and coffee enthusiast.
