How to Improve Your Website’s User Experience (UX) Without a Full Redesign
A bad user experience is like a shop with a confusing layout. People wander in, can’t find what they need, and walk straight back out. The worst part? Most business owners don’t realise it’s happening.
The good news is, improving your website design for user experience (UX) doesn’t always require tearing everything down and starting again. Small, strategic changes can make your site easier to use and far better at turning visitors into leads.
Here’s where to start.
1. Simplify Your Menu Structure
If your navigation has more items than a takeaway menu, it’s time to streamline. Group related pages together and prioritise the most important links. Make sure your Services, About and Contact pages are always easy to find.
2. Check Your Button Placement
Buttons are there to be clicked, but only if people can see them. Place them where visitors naturally stop to make a decision, such as under a service description or after a testimonial. Use clear action words like “Book Now” or “Request a Quote” instead of vague labels like “Submit”.
3. Make Headlines Crystal Clear
Your headlines should instantly tell visitors what a page is about and why it matters to them. Avoid clever-but-confusing phrases. A headline like “Electricians You Can Trust in Perth” will work harder for you than something abstract.
4. Use Calls-to-Action Strategically
Good website design for lead generation doesn’t leave people wondering what to do next. Every page should guide visitors towards a clear next step, whether that’s booking, downloading, or enquiring. Repeating CTAs throughout the page makes it easy for them to act when they’re ready.
5. Make Mobile Adjustments
If your site works perfectly on desktop but falls apart on a phone, you’re losing leads. Check your fonts, button sizes, and spacing on mobile. Avoid forcing people to pinch and zoom just to read your content.
6. Experiment with A/B Testing
Not sure if a headline, button colour, or page layout is working? Test it. A/B testing lets you compare two versions of a page or element to see which one gets better results. Even small changes can make a measurable difference.
The Bottom Line
You don’t always need a full rebuild to fix a frustrating website. With a few focused changes, you can improve usability, keep visitors on your site longer, and encourage them to take action.
Get a mini UX audit today and find out exactly where your site is falling short and how to fix it quickly.
About the Author
Ashleigh is a website and marketing expert with a double degree in Journalism and Marketing and over 10 years of experience designing websites. She has built and worked on over 400 websites and is constantly upskilling in SEO, UX, and AI to stay ahead of the game. When she’s not creating high-performing websites, she’s juggling life as a business owner, twin mum, and coffee enthusiast.
