Squarespace SEO: How to Make Your Website Rank (and Stay There)
Building a beautiful Squarespace site is one thing, getting it to show up on Google is another. Search engines don’t care how nice your colour palette is if your site isn’t optimised behind the scenes.
As a Squarespace website expert in Perth working with service-based businesses across Australia, I see the same SEO mistakes over and over. The good news is, they’re easy to fix once you know what to look for.
Here’s what you need to focus on if you want your site to rank well and stay there.
1. Get Your Titles and Descriptions Right
Your site title, page titles and meta descriptions are the first thing people see in search results.
Make sure each page has a unique, keyword-rich title that clearly tells people what the page is about. Your meta description should be inviting and encourage clicks, not just stuffed with keywords.
2. Use Image Alt Text Properly
Alt text isn’t just for accessibility, it also helps Google understand your content.
Describe your images in a way that includes relevant keywords without sounding unnatural. If you upload a photo of your team, don’t leave it as “IMG_0043.jpg”. Instead, use something descriptive like “Perth electrical team installing solar panels”.
3. Blog with a Purpose
A blog isn’t just for sharing news, it’s one of the best ways to target long-tail keywords and show Google your site is active. Write posts that answer your ideal client’s questions, explain your services, or share case studies. For example, if you offer SEO services for service-based businesses, you could create posts that show how SEO has helped past clients grow.
4. Link Internally
When you mention a service or topic you’ve written about elsewhere on your site, link to it. Internal linking helps guide visitors through your site and tells Google which pages are important. Make sure your navigation is clear and your most important pages are easy to reach.
5. Keep Performance in Check
Page speed matters.
Compress your images, avoid unnecessary scripts, and keep your design clean. Google rewards sites that load quickly and work well on mobile.
6. Use the Right Tools and Plugins
Squarespace has built-in SEO settings, but you can get even more control with tools like Google Search Console, Google Analytics, and keyword tracking software. These will help you see what’s working, spot issues, and plan your next moves.
The Bottom Line
SEO is not a one-time job. It’s something you need to keep up with if you want to stay on page one.
The good news is that with the right setup, regular updates, and a bit of strategy, your Squarespace site can bring in consistent, high-quality leads.
Get SEO help for Squarespace today, and let’s make sure your site isn’t just pretty, but profitable.
About the Author
Ashleigh is a website and marketing expert with a double degree in Journalism and Marketing and over 10 years of experience designing websites. She has built and worked on over 400 websites and is constantly upskilling in SEO, UX, and AI to stay ahead of the game. When she’s not creating high-performing websites, she’s juggling life as a business owner, twin mum, and coffee enthusiast.
